John Geelan

John specialises in business case development, strategy formulation, and travel behaviour change. He has extensive experience delivering strategic, outline, and full business cases for a wide range of transit, bus, and active travel projects. His work often involves coordinating specialist inputs across economic, financial, and design disciplines to produce cohesive, evidence-based outputs.

In strategy development, John has led projects at local, sub-regional, and regional levels, creating both mode-specific and multi-modal strategies. He also has a strong interest in travel behaviour change, having managed workplace, residential, and personal travel planning initiatives.

Key project experience includes:

• Edinburgh Tram Extension: John managed the Edinburgh Sustainable Transport Study (Phase 1), identifying and prioritising potential strategic transit corridors. He continues to support business case development for tram network extensions to the north and south of the city.
• Glasgow Bus Partnership Technical Support: John led Steer’s input to the Outline Business Cases for five priority bus corridors in Glasgow, consolidating technical inputs and overseeing the final case submissions.
• Connectivity Studies for England’s Economic Heartland: John directed two major studies focused on improving strategic connectivity between key settlements, integrating outputs into EEHLUM, a strategic dynamic land use model. He coordinated all technical inputs and led stakeholder workshops to ensure alignment and engagement throughout the process.